It wanted to penetrate at every nook and corner of the country and hence adopted a penetration pricing policy. The company caters to masses and has targeted everyone from high class to middle and lower class section of society from both urban and rural sector.
Price in the Marketing Mix Of Rasna :īy the end of the fiscal year, 2011 Rasna had estimated turnover of 3.5 billion rupees and became one of the most recognised brands in India. It has a strong distribution network that includes services of 35 depots, 2500 stockists and 5 branch offices to reach nearly 1.8 million retail outlets so that consumer can easily make a purchase from corner shops, supermarkets, hypermarkets, convenience stores, discount stores and grocery outlets. Brand Rasna has advanced R&D facilities for monitoring its products in the market and creating new flavours and products. Rasna has expanded its product presence to several global countries like Haiti, Sudan, Qatar, Tanzania, Bahrain, Myanmar, Vietnam, Singapore, Australia, Bangladesh, Maldives, Malaysia, Nigeria, Pakistan, Nepal, Jordan, Yemen and Oman. It has opened manufacturing facilities outside India in international countries like Egypt, Saudi Arabia, Dubai and Bangladesh. Rasna has its headquarters base at Ahmedabad in Gujarat. It has one manufacturing plant in Himachal Pradesh and five in Gujarat. Rasna has a Pan-India presence as it is available in every nook and corner of India. It has a diversified product portfolio and some of its items available in consumer market are Rasna has used global standard technology for its packaging in pilfer-proof and moisture resistant packs like jars, glass bottles, sachets, PP bottles, tins, flow packs and stand-up pouch. Rasna is associated with marketing, manufacturing and exporting of instant drink powders, soft-drink concentrates, ready-to-eat snacks, ready-to-eat curries, chutneys, pickles, pasta, gravies, instant teas, fruit cordials and fruit jams. Promotion in the Marketing Mix Of Rasna :.Product in the Marketing Mix Of Rasna :.Taruni's co-star Amitabh Bachchan also tweeted: "Just reading that Tarini Sachdev the girl child artist in Paa, has perished in Nepal plane crash. Karisma Kapur who had starred with Taruni in the Rasna commercial said: "Deeply saddened to hear the news. Taruni, who became famous as the Rasna girl, was on the flight with her mother Geetha Sachdev. She also appeared on Shah Rukh Khan's reality quiz show Kya Aap Paanchvi Pass Se Tez Hain? At 14, Taruni had already featured in almost 50 ads.Ĭhild artiste Taruni Sachdev, who played the role of Amitabh Bachchan or Auro's friend in National Award winning film Paa, died in the Nepal plane crash that killed 13 Indians on Monday. Besides Paa, Taruni also appeared in two Malayalam films, Vellinakshatram (2004) and Sathyam (2004) with Prithviraj and Priyamani.The airport authorities confirmed that Taruni and her mother were on the Dornier aircraft owned by private Agni Air company which was carrying 18 passengers and a crew of three from the resort town of Pokhara to Jomsom when it crashed while landing on the mountain airstrip.
Taruni, who became famous as the Rasna girl, was on the flight with her mother Geetha Sachdev.Child artiste Taruni Sachdev, who played the role of Amitabh Bachchan or Auro's friend in National Award winning film Paa, died in the Nepal plane crash that killed 13 Indians on Monday.
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